Writing a Cold Calling Sales Script

When was the last time you ran into someone who really enjoyed cold calling?

I bet it doesn’t happen often. Few enjoy hitting the phones to find new business and even fewer are at least somewhat good at sales prospecting.

What we’ve found, though, is that those who get a reasonable amount of success out of their cold call typically adhere to some sort of a sales script.

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Writing a Powerful Prospecting Sales Script

Many people think they can just “wing it” or they “know what they want to say.”
On the telephone, however, you have 10 seconds to grab and hold your prospect’s attention and frequently you don’t get a second chance. Ten seconds goes by very quickly. Your first impression has to be strong enough to carry you [...]

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