So far in this series on boosting your sales and thriving in this new economy, we’ve looked at the importance of leveraging who you know, of considering carefully what you say and how you say it. Let’s turn now to what your customers have to say about you, and why it is vitally important that you harness the power of word-of-mouth in sales.
In posts here and elsewhere you’ve found references to LinkedIn. You should know by now what it is, but do you use it, really? If not, here are 100+ “smart” ways to start.
Good takeaway from Paul McCord’s post. The referral you receive tells you how well the client understands what you do. So while you talk “solutions” – make sure it’s clear what problem you really solve.
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You can also check our sales tips archives
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