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How to Make Competitive Advantages Matter

September 3 · by Brandon Hull · in Uncategorized

Seth Godin asks, “What makes it likely that more than a few rational people will consider their options and choose you or your company or your organization?” Good post on getting this concept of “why choose you” right. I can’t…

The Brand Called You

April 21 · by Brandon Hull · in Uncategorized

The article that started it all: a primer on selling and marketing YOURSELF to others. Do it with prospects, customers, do it internally in your company. The question is this: What makes you different? Don’t be an employee. Be a…

Your Elevator Speech

March 21 · by Brandon Hull · in External Link

Could your customers cite your elevator speech — do they know YOU well enough? That’s what Mark Hunter asks in this video brief. There’s also several short sales training videos like that at this link.

The Gobbledygook Manifesto

February 19 · by Brandon Hull · in External Link

Don’t overload your presentations and positioning statements with a bunch of wasted, overused words. That’s the message in this article. And while it’s pointed at marketing and PR folks, you KNOW it applies to us in sales just as well.

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