When was the last time you ran into someone who really enjoyed cold calling?
I bet it doesn’t happen often. Few enjoy hitting the phones to find new business and even fewer are at least somewhat good at sales prospecting.
What we’ve found, though, is that those who get a reasonable amount of success out of their cold call typically adhere to some sort of a sales script.
Do you truly believe that your company’s products and services will help your prospects? Have you ever thought, “I know I could find ways to help (company name) if I could just get (prospect name) to talk to me for 20 minutes!” Why is it so difficult to convince prospects to schedule time to talk with us during
Colleen Francis with some good thoughts on the best opening line to use when cold calling. Here’s more on sales scripts, writing an elevator pitch and telephone sales script as well.
Some time back, we lobbed our first grenade at the current method of setting appointments through mass phone calls. It’s become one of our most popular posts. Finally, we come through with a follow-up. The short message: call when companies are ready to work with you! And here’s how you find out when that is…
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