There’s been a new term making the rounds the last couple years: “Sales 2.0.” But as with anything “2.0,” a few are leading the charge to innovate, while others are jumping on the bandwagon simply to use the term. Here’s our take on Sales 2.0 – what it means and what it really doesn’t.
The article that started it all: a primer on selling and marketing YOURSELF to others. Do it with prospects, customers, do it internally in your company. The question is this: What makes you different? Don’t be an employee. Be a brand. An excerpt: “Start by identifying the qualities or characteristics that make you distinctive from
People judge. Whether we like it or not, everyone does it. On a professional level, right or wrong, I judge people by how effectively they network. Is it just me or if you find someone on Linkedin with only 5 contacts and no profile information, you wonder how effective they really are in their jobs?
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