Are You Hiring Sales People or Business Doctors?
If you want to build strong relationships of trust and credibility between your company and your customers, develop in your salespeople the art and science of Diagnostic Business Development. However, if some people on your team are too hung up on traditional sales lore to change, it’s up to you to recognize who’s on life support and pull the plug. Sure, it’s difficult, but it’s the right thing to do to build a solid team of professionals.




