Comments on: You Said, They Said http://salesmarks.com/archives/you-said-they-said/ Resources for Sales and Small Business Mon, 28 Feb 2011 20:05:41 +0000 hourly 1 By: Brandon http://salesmarks.com/archives/you-said-they-said/comment-page-1/#comment-473 Brandon Wed, 16 Aug 2006 18:20:07 +0000 http://www.salesteamtools.com/2006/08/14/you-said-they-said/#comment-473 Mike, as usual, a great way of putting it. And it makes me think of the phrase you hear from time to time: "consider the source". Unknown source = questionable facts; known and valued source = I believe it... Mike, as usual, a great way of putting it. And it makes me think of the phrase you hear from time to time: “consider the source”. Unknown source = questionable facts; known and valued source = I believe it…

]]> By: Mike http://salesmarks.com/archives/you-said-they-said/comment-page-1/#comment-472 Mike Tue, 15 Aug 2006 01:24:52 +0000 http://www.salesteamtools.com/2006/08/14/you-said-they-said/#comment-472 Lately, as I've spoken to several corporations about their need to use a blog, in one way or another, I've used this line : You see a commercial about a Jeep. You don't go buy it. You stop by a dealer and he gives you all kinds of numbers to think about. You don't buy it. You get home and your brother calls and says he just bought a Jeep and took it four-wheelin' and it kickass ! NOW you go buy it ... and I mean right freakin' now ! That's what a testimonial is and does. Numbers tell and stories sell. Lately, as I’ve spoken to several corporations about their need to use a blog, in one way or another, I’ve used this line :

You see a commercial about a Jeep. You don’t go buy it.

You stop by a dealer and he gives you all kinds of numbers to think about. You don’t buy it.

You get home and your brother calls and says he just bought a Jeep and took it four-wheelin’ and it kickass ! NOW you go buy it … and I mean right freakin’ now !

That’s what a testimonial is and does.

Numbers tell and stories sell.

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