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What is a Value Proposition

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Nice template for the development of value propositions. I’ve seen lots of methods/templates – but this is the best of them. Especially important is the inclusion of a “proof point” to ensure the value proposition isn’t just a boastful claim.

Ian Brodie has been helping some of the world’s leading organizations with their marketing and sales challenges for over 16 years. More importantly, he's “walked the talk” and sold multi-million dollar consulting engagements across multiple countries and cultures. For more information, visit his blog or follow Ian on Twitter.

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