http://salesmarks.com/archives/the-power-of-word-of-mouth-in-sales-testimonials-referrals/ Resources for Sales and Small Business Wed, 07 Mar 2012 18:10:36 +0000 hourly 1 http://salesmarks.com/archives/the-power-of-word-of-mouth-in-sales-testimonials-referrals/comment-page-1/#comment-60 Wes Schaeffer Mon, 29 Jun 2009 14:19:30 +0000 http://salesmarks.com/?p=1082#comment-60 Like establishing bonding and rapport, creating upfront contracts, setting agendas and closing the sale asking for referrals and testimonials are skills you can and must learn and not be shy to perform. Gracious but thorough self-promotion is something we're not raised knowing how to do. We're told it's impolite to brag. But if someone else is saying it, it ain't braggin'! Like establishing bonding and rapport, creating upfront contracts, setting agendas and closing the sale asking for referrals and testimonials are skills you can and must learn and not be shy to perform. Gracious but thorough self-promotion is something we’re not raised knowing how to do. We’re told it’s impolite to brag. But if someone else is saying it, it ain’t braggin’!

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