Top Books on Sales: The Power of Approachability

For more top books on sales, check our recommended list of sales books.

The Big Idea: Scott Ginsberg’s The Power of Approachability will walk you through how to become a far more engaging, open, memorable communicator.

His aim in this top sales book is to help you “throw yourself out there” so that you can still be you, but more willing to initiate conversations with others and able to keep new conversations going.

Like most books in this category, he addresses things like first impressions, the importance of having something to interesting to say, and so forth; Scott also hits on some new, subtle tactics for engaging others in great conversations.

Quick Take on the First 25 Pages

Scott tells the story behind the book in the initial pages, so you may feel like you’re thrown into the thick of things the first 25 pages without a typical introduction. But one helpful takeaway in those first 25 pages is this great reminder:

Being approachable means being ready to engage.”

That may seem obvious. But often do we fail to show genuine interest in others because we’re caught up in our own worlds? How often do we give one-word answers when someone tries to break the silence with us? How often do we go out of our way to actually meet someone we catch eyes with?

If nothing else, this book is a challenge to the introvert in nearly all of us to drop that self-centeredness and get on with the social interaction that brings the greatest satisfaction and results in our lives.