The first ninety seconds

The first ninety seconds of almost any meeting will make you or break you. Job interview. Initial sales appointment. Sales presentation. Public speaking engagement. Even the sales letters you send out. You master those first five minutes, and by master I mean completely own them by what you look like, do, ask, and say, and life is good. Lazily fail to capture them and you will die quickly…and maybe never know it, since your audience will rarely tell you directly.

As a sales professional, you owe it to yourself to choreograph, then flawlessly orchestrate, those first ninety seconds to both your advantage and your audience’s.

public speaking, master moments