Selling In A Recession or Weak Economy

Selling is a tough sport – and this slow economy and the recession aren’t helping.

Pick up any newspaper and you’ll find stories about how bad the economy is. Sales cycles are longer than ever and buying decisions are postponed.

Selling in a Bad Economy

Yet, there are companies and salespeople who thrive in weak economies.  There are those who view a weak economy as an opportunity to grow their business and strengthen their relationships with prospects and customers while their competitors are hunkering down merely trying to survive the tough economy.

How can you turn a bad economy to your advantage and sell during a recession?

Sales Strategies for Bad Economic Times

First off, Paul McCord shares 5 ways to maintain momentum during a weak economy.

And then there’s this – because of the way most companies will react to the economic crisis and the weak economy, this is actually a good time to build your pipeline, win new business and expand your market. The key to flourishing during difficult times is not to simply work harder; it’s to work smarter.

Wendy Weiss lists some actions that you can start today to insure that you grow your sales in tough economic times.

Even if you don’t have a silver bullet to break your economic sales slump, it could still be worse. With that perspective in mind, Paul Cherry provides 10 sales strategies to stay in control when the a recession feels out of control!