I’m not ready to call it a trend, but I’m hearing of more companies publishing internal sales newsletters in audio format. If your company does, I’d be interested in hearing your feedback by email or comment below.
With the rise of mp3 players, I can see this becoming more popular. Having said that, some companies are simply sending out audio CDs to their reps to listen to in the field–no need for an mp3 player, though distributed mp3s would be far less expensive.
If you’re a sales executive, I understand the company behind Salesrepradio.com, The MarComm Store, can help you put together a custom audio or video newsletter for your sales force. I have no experience with them, other than listening to Salesrepradio from time to time.
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