This is part 2 of a series of posts about sales tools that make your pre-call planning and research easier. In a previous post, we reviewed the potential use of social bookmarking tool del.icio.us, up next is Google Alerts!
When you’re alright with pulling in information as it’s available (not just when you need it RIGHT NOW), you can also leverage Google Alerts in your pre-call planning. For a complete rundown on the service, visit http://www.google.com/alerts/faq.html.
For quite some time in a previous life I used Google Alerts to stay on top of news and press releases on my company and my competition. For this, it’s useful. But you can also setup custom alerts to match peoples’ names, to search news or the Web, or blogs, etc. For the purpose of monitoring trigger events, it’s very powerful.
Also, Amit Agarwal has a short tutorial about using Google Alerts in even more customized ways, and here’s a tutorial about Google’s advanced search capabilities.
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This is a really cool tool. I’ve been using it for a few weeks now with great success for my business. Northern Light search had an alert feature like this many years ago. I also agree with you that this is a great research resource that provides up to date information daily ( if available and indexed) about competitors, potential JV Partners, professional peers, topics, products ,etc. My secret is out:)