No More Solution Selling
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Thoughtful article by Jeff Thull on Jonathan Farrington’s blog talking about the “death” of solution based selling. He makes some good points – although I think he’s somewat over-egging the point and deliberately painting solution selling in an old fashioned way that is rarely used.
Ian Brodie has been helping some of the world’s leading organizations with their marketing and sales challenges for over 16 years. More importantly, he's “walked the talk” and sold multi-million dollar consulting engagements across multiple countries and cultures. For more information, visit
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