It's The Little Things by Mackenzie Silverio

As elite Sales Professionals, we spend countless hours learning about the art of selling, participating in training sessions and seminars, reading sales books and articles, and listening to audio programs to get “big ideas” that will help us gain the winning edge to sell more. While the big ideas are especially helpful in getting you in front of a client and giving you the confidence you need to sell your product or service, we often forget that it’s the little things that make or break a sale.