How to Win Friends Closing Thought…

I’ve pushed into a new week, but I had to post a final quote on How to Win Friends and Influence People.

Appeal to the nobler motives.”

This simple notion by Dale Carnegie puts his classic on an entirely unique level. Lost among the tumult of business books and articles — particularly those on selling — is any notion that you should appeal to the best in other people. Give them the opportunity to rise to the occasion and make a decision or choice that.

Instead, we often appeal to what’s most coarse in them — the lowest common denominator. We appeal to their pride or greed, rather than who they are at their core (or who they want to be).

I’d like to challenge sales professionals to know this book and follow Carnegie’s guidance. You will grow not only in character but in confidence, competency, and results.