The long-awaited Highrise contact management application from 37Signals made its surprise debut yesterday. (We’ll post a summary to our updated Online Contact Managers review within the next 48 hours.)
Now, while the debut was a small-scale surprise (37Signals never announces launch dates), what a lesson in how to draw people in. If you subscribed to 37Signals’ blog, you would have noted that over the course of the last few weeks they published eight posts detailing the product, including screenshots — and it wasn’t even available yet. Talk about building want.
Many online companies now let you demo their services, which is great if you want to spend time learning the product hands-on. But study 37Signals’ product websites — Highrise, Basecamp, Backpack, Campfire — and you’ll see that they offer a detailed tour of each product aside from the demo, so you know how to use them before clicking your way around. They also include examples and case studies as well, to help you find a way to use the product.
Great sales and marketing. And again, our summary and rating is coming by Thursday afternoon.
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I had been following the blog posts, as I’m a dedicated Backpack user, and was looking forward to the launch.
I’m going to include that as a free bonus for the 5 CEO/Presidents whose corporate blogs we maintain.
Kind of an easy choice since each one pays us four-figures each month.
And yes, all on the left side of the decimal point.
37Signals’ products are that good.