Great thought for sales trainers

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From Ron Willingham, author of Integrity Selling for the 21st Century : How to Sell the Way People Want to Buy.

“You can’t teach people to sell by teaching them to sell. We’re people first, salespeople second.”

The best salespeople I know have superior people skills to begin with, and layered on top of those feelings about people and how to treat them, are their “sales skills.”