Get Inside Info on Prospects and Customers

Try to read every new sales book that’s published and your head will spin. Worse than that, you’ll second-guess yourself constantly and change your selling strategy on every sales call.

But occasionally a book comes along for sales professionals that offers something completely different and important.

Take the Cold Out of Cold Calling, by Sam Richter, is one of those books. Now, you won’t learn how to craft compelling opening statements. You won’t learn how to ask deep, probing questions. You won’t learn how to close like the pros. You won’t learn how to network or dress for success or present your product or service.

On the other hand, you will learn how to find basic and crucial data on prospects — including their industry trends, companies and individuals — by using cutting-edge web search tactics that even the more astute sales professionals aren’t aware of. Get contact information. Get the latest news. Get relevant data prior to your meetings with prospects and customers so you can demonstrate value. That’s the point of the book.

This is truly a must-have resource for sales professionals. You’re going to have a little down time around the holidays, treat yourself to this one or any of the other sales books on our list.