…is John H. Patterson.
Jeffrey Gitomer loves him. You should, too.
And while I may not recommend you follow all of his teachings today, the reality is the profession as a profession took a quantum leap forward with Patterson’s principles and methodologies.
I mention this because I stumbled across a rock-solid article by Walter Friedman examining Patterson’s contribution. Check it out and pay your respects.
The man (Patterson) did more to jumpstart and lend credibility to the profession than anyone since. And there has been some tremendous thinking since his time. Read the article…
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Thanks for the pointing me towards these resources.
i recently got Gitomer’s books, but haven’t read ‘em all yet.
Woulg have loved to follow the link to Friedman’s article. Unfortunately your link did not work with my firefow browser.
Maybe you can help.
Thnak you.