About Colleen Francis
What You Must Do to Be Successful When the Recession Ends
It’s been called everything from an economic downturn to one of the most important challenges of this generation, and no matter how you choose to define the state of the economy today, everyone recognizes a simple fact: these are game-changing times. Old rules and old assumptions must yield to new ones. And indeed, that transformation is already taking place in businesses and professions of all kinds across North America and around the world.
The Power of Word of Mouth in Sales – Testimonials and Referrals
So far in this series on boosting your sales and thriving in this new economy, we’ve looked at the importance of leveraging who you know, of considering carefully what you say and how you say it. Let’s turn now to what your customers have to say about you, and why it is vitally important that you harness the power of word-of-mouth in sales.
Risk-Busting Communications Skills for Tough Economic Times
In the new economy that is emerging around all of us, one of the key shifts we’re seeing is in the area of buyer motivation. Today, from consumers to corporate clients, the people who make the decision to buy have one big question on their minds: “how can you help reduce my risk?” There are
Selling in a Tough Economy: Focus on Existing Relationships
It’s a different market out there today from the one that many of us have known for the last several years.
There’s no disputing that this new economy presents plenty of challenges, and yet by adopting the right approach, it’s also an opportunity for sales professionals to actually thrive…even in a tough market. The secret to success in sales today isn’t found by adopting untested techniques, many of which are packaged with fancy sounding names that sizzle with promises, but fall short on delivering results.
Successful Sales Negotiations in 5 Steps
The following simple five-step process can help maximize your results each time you negotiate. Even better, I find it works wonders at every stage of the sales process, from negotiating price to discussing delivery, added product features or any other terms your prospect is looking for a break on. Step 1: Get into the right




