If you are making inefficient face-to-face cold calls, you better have something remarkable to offer or an amazing story to tell. Something your contacts have never heard. Here’s the growing feeling about those who make these calls…
By making cold calls, you’re saying: you simply don’t value time (theirs or your own), you’ve done no research to know anything about their company (how embarrassing), and you naively think your solution works everywhere (it doesn’t).
You’ve got to find an answer that is more “with the times” for developing prospects.
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