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Chris Brogan: "I" is the new black
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I think I like a new quote by Chris Brogan because of the meaning behind it, not just because it’s clever:
“I” is the new black.
Uttered by Chris towards the end of an interview he did with Heidi Miller (found here). Heidi’s extrapolation on this includes these thoughts:
It means that the coming trend is about being you. Or your business. Or your brand…
What a great thought to work from for sales professionals: you need to embody the product or service you’re selling. A uniform salesperson who looks shoddy will never be the top gun in his or her company. An express freight sales rep who’s late for appointments, or takes days to respond to requests, will fail. Can you see why?
The point here is that you better be polished. You better be together. You better be bold if you’re selling a completely new concept or idea. You better be as authentic, yet always personable and engaging, as you can be to win business.
Bury your jargon. Bury your 15 years of experience. Be something more than the next salesperson who sits down with your prospect. Be you, but be the very best part of you when you’re with customers and prospects.
2 Responses to “Chris Brogan: "I" is the new black”
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What I love most about reading posts like yours, Brandon, and others at a few different sites, is how readily the phrase can be re-interpreted for your own viewpoint, and your own interests, and yet still fit some of my original intent, in some way.
I love the way you considered it, and it’s exciting that it had resonance.
Your site is chock full of useful, well-designed, and really exciting. I liked the post about BE A CONTRIBUTOR, and I’ll tell you this straight out: I’ve had real life experience of this just yesterday.
For the day job, I’m in dispute with a vendor for a few dodgy consulting issues, and they sicked their accounts receivable person on me the day after I sent a consultant home for not being able to execute the intended statement of work. I couldn’t believe that the account rep and the sales person were sitting idly by watching their finance person make some really bad customer service choices.
So I called them on it.
I said, “Step back and look at the customer service perspective here. You have a client, someone you like billing repeatedly, and you’re letting your finance dog chew my pantleg while you and I are working on resolving something. Is this indicative of your account representation going forward?”
Oddly, the finance person backed down, and we’ll probably resolve this.
Damage, however, is already done. If you want a relationship with me, think longer term. My day job brings in plenty of cash ($40M or so) and we’ve been around for 16 years. We’re not fly by night. Any salesperson selling into my organization knows this. That should dictate methods of response.
Whatever. I ranted. Your site is useful, and I plan to make it a regular read. Thanks for the props on this post.
–Chris Brogan…
chrisbrogan.com
Chris, that is a post all its own. Thanks for adding it here. Great, great experience to share with my audience.