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Challenging the 80:20 rule

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Article challenging the simplistic “80% of your sales come fom 20% of your customers” rule in sales – and showing how mistakes in this area can be avoided.

Ian Brodie has been helping some of the world’s leading organizations with their marketing and sales challenges for over 16 years. More importantly, he's “walked the talk” and sold multi-million dollar consulting engagements across multiple countries and cultures. For more information, visit his blog or follow Ian on Twitter.

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