What a great blog post, visual aid and anecdote on how crucial it is to stand out. Failure to read this article as a sales professional will result in your immediate irrelevance.
It is difficult to appreciate by so many sales professionals, but the reality is: when you do not stand out, when you’re not in the least bit interesting and provocative, you lose
You are competing not just against your “known” competitors, but against so many other distractors and detractors that are going in your buyer’s life. Know that. Respect that. Develop your own personal way around that. Be something more.
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