- Be Steve Nash Salespeople need to be more like Steve Nash. The two-time MVP point guard of the NBA’s Phoenix Suns broke through as a star in his third season with the Dallas...
We’ve just talked about being adhesive. How about being more cohesive?
(Don’t go to the typical dictionaries to remind yourself what cohesiveness or cohesion is. Go here or here for definitions that fit our context.)
Here’s my definition: you are cohesive if you’ve got your behind-the-scenes colleagues working on your behalf. If your coworkers (sales support personnel, administrative assistants, controllers, general manager, and everyone else who can cut you slack or weigh you down) feel “stuck” to you, if you make them feel a part of your success, you build cohesion between them and you.
Far too many salespeople neglect the behind-the-scenes support personnel who can make their lives easier or harder. They forget that when they take time to win people over, they create fans who pull for their success…or who facilitate their success.
But building cohesiveness can make things so much easier and enjoyable for you. Procedures are streamlined. Details aren’t required as often to convince others to your way of thinking. Coworkers stay late or come in early.
The value of being cohesive is immeasurable. What can you do this week to build a stronger grade of “stickiness” between you and your team?
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