The article that started it all: a primer on selling and marketing YOURSELF to others. Do it with prospects, customers, do it internally in your company.
The question is this: What makes you different? Don’t be an employee. Be a brand. An excerpt: “Start by identifying the qualities or characteristics that make you distinctive from your
Steven Van Yoder wrote “Get Slightly Famous,” a pretty neat book about establishing yourself as THE expert in your field. This article in particular talks about using/creating public speaking opportunities to promote yourself as that expert in your field and community.
If you run a sales team for a local or regional company, or you sell for your own company, and you’ve got an effective Web site, it’s time to do two things:
1) Start writing an email newsletter, and 2) Use SalesGenius.com, or a similar service, to track your newsletter marketing efforts.
SalesGenius gives you a way
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