I don’t teach presentation skills like voice inflection, gesturing, or how to utilize visual aids in front of an audience. That doesn’t mean presentation skills aren’t important. They are! But so is another aspect of the sales presentation that nobody talks about, which is how to make your presentation audience more receptive to your message.
In the new economy that is emerging around all of us, one of the key shifts we’re seeing is in the area of buyer motivation. Today, from consumers to corporate clients, the people who make the decision to buy have one big question on their minds: “how can you help reduce my risk?”
There are all
1. Not Every Sell Is A Good Sell
About 35% of all sales are bad sales. In one way or another, they leave the customer disappointed or the seller with excess costs and diminished returns. Often salespeople are so concerned with “getting the order” that they write business that is not good for themselves, their company
Steven Van Yoder wrote “Get Slightly Famous,” a pretty neat book about establishing yourself as THE expert in your field. This article in particular talks about using/creating public speaking opportunities to promote yourself as that expert in your field and community.
Pick the Brain is a pretty good site for motivation. This article, though, is focused more on selling YOU before selling your product or service, or actually selling yourself (for example in an interview).
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